• Figural - the properties of stimuli we can experience through the senses e.g. colour, loudness, shape, texture.
• Symbolic - numbers, letters, symbols, designs.
• Semantic - the meaning of words, ideas.
• Behavioural - the actions and expressions of people.

• Cognition - recognizing and discovering.
• Memory - retaining and recalling the contents of thought.
• Divergent production - producing a variety of ideas or solutions to a problem.
• Convergent production - producing a single best solution to a problem.
• Evalution - deciding whether the intellectual contents are positive or negative, good or bad etc.

• Units - a single number, letter or word.
• Classes - a higher order concept (e.g. men + women = people)
• Relations - a connection between concepts.
• Systems - an ordering or classification of relations.
• Transformation - altering or restructuring intellectual contents.
• Implication - making inferences from separate pieces of information.

(Note - Orton omits the Behavioural form of Content)

Main reference Guilford (1967)

• Convergence and Divergence
• PLM - Notes - 19-22/1/00
• PLM - Notes - 27/1/00